VA Pop-up Store, Berlin, Germany, 2011


The store was located on Neue Schönhauser Strasse in Berlin, Germany and was opened in November 2011 for 5 months as a Pop-Up-Store concept only.


The idea was to create a design within a limited space of approximately 50 square metres and a lower budget given its short life-time as a store. The display and fixtures were designed to be reusable and all the fitting were chosen to be modular easy enough to be transported into a new site although not neglecting the nature of the brand and still being able to show the customers that VA is a more premium brand.


Overall, the look and feel of the store was related to the city projecting into its interiors a more urban style with less clean finishes as the flagship store in Cologne.