Vendula, Covent Garden, London 2018


Client requested a feminine, playful, retro inspired shop design. Brand identity was the focal point of the design which is all about being different.

The concept design represents a woman’s life, from childhood (doll’s houses) to their adulthood (‘Vendula tree’ which also serves as a display feature). The visitor takes a journey through ‘all the feminine things’ with a bespoke art flower installation which becomes a guide line for people going through the shop.

The shop is located in a prime area of Covent Garden, surrounded by beautiful boutiques, it still stands out bringing the interest already from the shop front.